Johanson (2004: 4) shares "the lesson we learned for the future was to always avoid staff who are not in the front line. They have time but no experience. It is only those who have 'dirt under their fingernails' who understand where the important problems lie."
Johanson, J. 2004. Theory is not reality. In Marschan-Piekkari, R. & Welch, C. (Eds) 2004. Handbook of Qualitative Research Methods for International Business. Cheltenham, UK: Edward Elgar.