This is a marking slogan used by Go-Girl, because life greatest adventure should not be finding a toilet.
It is a female urination device (FUD) that enables women to pee standing up, when toilets are dirty, disgusting, distant, non-exiting or crowded. View and online presentation (play demo) or read more about it from Download Don't _take_peeing_sitting_down_Fairlady_Oct2011_p234
